On Fast Food Marketing Essay - 1849 Words

In the United States there has been an expanding issue of obesity since the 1990s; and only until now with the growing trend of gym memberships for personal fitness has the epidemic been mitigated. The wide availability of fast food and second kitchens has led to high obesity rates. However, the availability is only the product of intense consumer demands. Fast food manufacturers would only supply ridiculously unhealthy food if and only if the consumers had a high demand for such garbage. As was seen in the 1920s when alcohol was banned in the United States due to violence arising from alcoholics – the people that wanted alcohol still found ways to attain alcohol through the black market, the underground liquor market led my Al Capone.†¦show more content†¦To begin, an effective tool that fast food marketers use to attempt to lure in possible consumers is the use of characters. Character differs from dress in that character is specific to a persons attributes and ackn owledgments. In two Carls Jr. ads an attractive female character is featured. Kim Kardashian is presented with a salad, and seductive clothing while on a bed. Kardashian is an actress, model, and a recording artist; shes even had a sex tape. Traits such as these made Kardashian the most qualified individual to be presented with a Carls Jr. salad. Padma Lakshmi is also an actress and a model, which gives her a marketable image. Both models are physically fit; physically attractive women have rigorous meal plans and intense workout sessions. The salad ad from Carls Jr. with Kardashian implies that to be as fit as Kim Kardashian this is the salad that should be consumed. While the Bacon cheese Burger with Lakshmi suggests that one can still maintain a fit body and devour the Western Bacon cheeseburger from Carls Jr. Fast food manufacturers only present the food; as misleading as the ads are it is ultimately the consumer that misinterprets. 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